In what could be the latest in a series of reality checks for BlackBerry, a report has emerged claiming that just one app developer accounts for a third of all apps on the company’s app store. A quick search for S4BB on BlackBerry World reveals that the developer has over 48,000 apps. This was first spotted by BerryReview.
BlackBerry had in May announced that its App World had over 120,000 apps and cited growing developer interest in the platform as the key for the impressive numbers. However, it seems that just one developer was responsible for over a third of all apps on the store, casting serious doubts about the actual developer interest in the platform.
“Developers in all app stores employ a number of different monetization tactics. BlackBerry World is an open market for developers and we let market forces dictate the success or failure of these tactics. Discoverability in overcrowded stores continues to be an issue affecting all developers. This is why we have worked hand in hand with developers on the Built for BlackBerry program to help showcase apps and games that exemplify the power of BlackBerry 10,” said Varghese M Thomas, director corporate communications, India and SAARC region.
The problem of spam apps is not exclusive to BlackBerry but the fact that just one developer might be accounting for more than a third of all apps on a store is unprecedented. This is notwithstanding the fact that BlackBerry regularly encourages developers to port their existing apps on other platforms to its own.
It is not surprising that many BlackBerry users complain of not getting many useful apps on their latest BlackBerry smartphones even when the company claims it has over 120,000 apps to offer. Yes, it is true that BlackBerry keeps adding marquee developer names to its store but it seems that the developer interest isn’t as high as BlackBerry would like everyone to believe.