Former Apple CEO John Sculley is planning on launching a new smartphone brand in India. The yet unnamed brand will be led by Ajay Sharma, who was heading Micromax’s smartphone division and was also at one time HTC’s India head. They will launch a series of smartphones and a few feature phones, with the first device expected to launch in April this year.
The brand is being funded by Singapore-based Inflexionpoint, an investment and acquisition, which also happens to have Sculley as one of its founding partners. Ajay Sharma has already formed a core team comprising of his former colleagues from Micromax and HTC, to work on the brand.
The smartphones being developed will be priced between Rs 5,000 and Rs 15,000, but in a market currently flooded with smartphones from local brands and tier-one brands alike, it is unclear how these smartphones will be able to differentiate itself from the competition. But Sharma insists their forthcoming devices will have a different positioning and USP.
Even if these forthcoming devices are not able to completely differentiate itself from other local brands, BGR India believes that the Indian market is big enough for a new brand to achieve decent numbers. According to the latest IDC numbers, smartphone shipments in India grew three times from 16.2 million in 2012 to 44 million in 2013. The market analysts expect the growth curve to continue this year.
With inputs from Sambit Satpathy.