Exclusive: Former Apple CEO John Sculley to launch smartphone brand in India


Former Apple CEO John Sculley is planning on launching a new smartphone brand in India. The yet unnamed brand will be led by Ajay Sharma, who was heading Micromax’s smartphone division and was also at one time HTC’s India head. They will launch a series of smartphones and a few feature phones, with the first device expected to launch in April this year.

The brand is being funded by Singapore-based Inflexionpoint, an investment and acquisition, which also happens to have Sculley as one of its founding partners. Ajay Sharma has already formed a core team comprising of his former colleagues from Micromax and HTC, to work on the brand.

The smartphones being developed will be priced between Rs 5,000 and Rs 15,000, but in a market currently flooded with smartphones from local brands and tier-one brands alike, it is unclear how these smartphones will be able to differentiate itself from the competition. But Sharma insists their forthcoming devices will have a different positioning and USP.

Even if these forthcoming devices are not able to completely differentiate itself from other local brands, BGR India believes that the Indian market is big enough for a new brand to achieve decent numbers. According to the latest IDC numbers, smartphone shipments in India grew three times from 16.2 million in 2012 to 44 million in 2013. The market analysts expect the growth curve to continue this year.

With inputs from Sambit Satpathy.

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  • Vasu

    Wrong headline, gives impression like he is going to launch and head the project himself. He is going to be just one of the main investor. no?

    • http://sushubh.net/ chromaniac

      Sensational Headline = More Pageviews = More Money

      You are on a BGR branded website. You should not be surprised.

  • Deepak

    This is cool.. looking forward to it.

  • http://www.dazeinfo.com/ Amit Kumar Singh

    There is no major change in positioning of smartphone vendors in India. Samsung lead the market with 37% share, followed by Micromax 18.6% and Karbonn 10.1%. The growth of homegrown Micromax remains outstanding as the company claimed 10.3% of total mobile handsets market in India in 2013, while Nokia remained intact on its supreme position. So, what’s hurting the growth of Smartphone market in India? Its none other than poor mobile infrastructure and expensive mobile data plans. Chew it, by December 2013, 130 million internet users in India were on Mobile –
    15% of total mobile subscriber base. Indian has got 96 million internet users
    on Facebook though, majority of users still logs-in to the network using
    Desktop. The disapproval of business apps and limited exposure towards the
    adoption-benefits are the major hindrance. http://www.dazeinfo.com/2014/02/26/smartphone-market-india-2013-172-y-o-y-growth-41-1-million-handsets/

  • A bot

    Ahh… the wrong grammar. It hurts