At its annual F8 2018 conference, Facebook introduced a range of new tools and services to further improve its social network. F8 is seen as a crucial event after the Cambridge Analytica scandal as CEO Mark Zuckerberg took to stage to talk about one of the most loved product on the internet. One of the tools that the company introduced at the annual conference is a new dating feature within the main app.
The new feature, which will be an opt-in feature, will allow users to create a dating profile that will be separate from their existing Facebook profile. Once you create the profile, you will be recommended potential matches based on dating preferences, mutual friends, things in common, and so on. You will also have the option to look for people beyond the recommendations with similar interests via Groups or Events.
This basically means you will be able to more strategically use the pool of people on Facebook for dating purpose. What makes it a platable feature is that your dating activities will not be shown to your friends on the network. So you can continue having a conversation with your family members using the standard profile and chat separately with someone interesting using the dating profile. Facebook says more information on the feature will be provided when the feature goes in for beta later this year.
Facebook, which serves as a platform for billions to connect, now aims to give purpose to the meaningless and endless news feed scroll through dating. This has already made standalone dating apps and services run for cover. According to CNBC, shares of online dating company Match plunged 22 percent on the news, while its parent company IAC dropped almost 18 percent.
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While there is no official word on whether it will be a paid feature, some analysts say it will be a free service, putting rivals out of business as it will be easier to find reliable matches with mutual friends as one of the talking points. “This is going to be for building real, long-term relationships — not just hook-ups,” Zuckerberg said.