Facebook could soon introduce a simpler way to cover your tracks and erase your browsing history and searches on its service. This comes amidst serious privacy concerns in the wake of the Cambridge Analytica scandal, where the private information of millions of users was exposed and misused for both political and financial gain. As a result, Facebook has stepped up its efforts to offer its users a more secure experience amidst calls for Facebook to be more strictly regulated.
The announcement was made by Facebook CEO Mark Zuckerberg through a post on the platform itself, coming from his personal account. While he has not elaborated on how the feature will work, Zuckerberg states that it will be similar to the idea of erasing cookies and browsing history on a typical internet browser such as Google Chrome, Mozilla Firefox or Microsoft Edge.
The announcement was made at the F8 conference, and although not explicitly mentioned, seems to be coming in response to the privacy concerns raised by the Cambridge Analytica scandal.
There is no firm timeline on when the update will roll out, but it’s likely to come sooner rather than later. It will be a big step in the direction of improving privacy and control over personal information by users, and as mentioned by Zuckerberg in his post, will address a lot of the concerns raised by privacy advocates.
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He goes on to state that this might affect the Facebook usage experience in the interim, but the enhanced control will presumably put the way information is used back in the hands of users. Towards the end of the post, Zuckerberg also mentions how he was left without clear answers to some of the questions posed to him when he testified before US Congress last month, and how this is an effort by Facebook to address many of those concerns.