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Facebook is bringing augmented reality ads to the News Feed

Facebook wants to augment ads on the News Feed ahead of the shopping season.

  • Published: July 11, 2018 12:53 PM IST
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At F8, Facebook’s annual developer conference held in May, the social media announced that it was working with businesses to use augmented reality to show off their products in Messenger. Now, the company is bringing AR-based ads to the News Feed in partnership with a select group of advertisers.

Facebook says these ads will look like normal ads when users scroll through their News Feed but they will include a “Tap to try it on” option indicating their AR capabilities. By tapping on the icon, Facebook users can try those products in Augmented Reality and if you like the experience then you can go ahead and buy the product.

Michael Kors was the first brand to test out AR ads in the News Feed. Facebook says Sephora, NYX Professional Makeup, Bobbi Brown, Pottery Barn, Wayfair and King plan their own tests for later this summer. Interestingly, King is working on an AR experience that can incorporate a user’s face into Candy Crush gameplay footage using AR experience. Other ads will let shoppers to try sunglasses and virtual makeup on their own faces.

Alongside the support for AR ads on News Feed, Facebook is also introducing a Video Creation Kit that allows advertisers to incorporate their existing images into templates for mobile video ads. Facebook has already converted Instagram into prime destination for shopping where most of its billion users follow at least one major brand.

Instagram made shopping tags available to select brands in Stories last month and it plans to roll out to all brands that have enabled shopping before holidays. TechCrunch also reports that its collections ad format will be available to all advertisers.

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Amidst growing concerns of data misuse, Facebook has managed to retain its users and with over 2.2 billion monthly active users, it becomes an ideal destination for advertisers. With new AR ads, Facebook will make shopping more immersive and engaging for a vast majority of users come this holiday season.

  • Published Date: July 11, 2018 12:53 PM IST