Facebook has its toes in all kinds of water now. The social networking company took over Instagram, bought over WhatsApp messenger, experimented with bots on Facebook Messenger, has big bucks invested in tech education firm Byju, and many such different ventures. And now, Facebook has quietly released a group video chat app on iOS called Bonfire in Denmark. This app was first spotted by The Next Web.
Image credit: The Next Web
As the name makes it pretty much clear, the app allows user to hold video chats with several participants simultaneously. TNW got hold of the app and found that Bonfire lets users adorn themselves with several Snapchat-style effects, as well as share pictures from the chats through Instagram, Facebook, and Messenger. Interestingly, the publication reports that the people a user invites receives notifications, both within Messenger and their Facebook profiles.
According to Adam Blacker of app analytics firm Apptopia, Bonfire is currently only available in Denmark, and has been downloaded roughly 2,000 times. He explained that Denmark “typically has good user retention,” which he says makes it an ideal test market for new products.” ALSO READ: Facebook testing Instant videos and mentorship feature
Facebook told TNW:
At Facebook Inc we continue to build and test new products and services. We already have many great experiences for people to video chat in groups, or as individuals, across the family of apps, including Messenger. We are interested in how everyone uses technology and how we can build great experiences for them. We’re running a very small test in Denmark of an app we call Bonfire. We have nothing further to share at this time.
This feature kind of makes sense for Facebook, considering its constant push for video content on all its platforms. Facebook recently added support for multiple people to join a live video on the platform simultaneously. Facebook also increased the duration of live earlier this year on its platform. ALSO READ: Facebook flaw allows users to get millions of fake ‘likes’ and comments