Mark Zuckerberg, back in 2016, had announced his plans of making Facebook a video-first platform. In the past one year, one has noticed how video has become the dominant content on Facebook. It’s become a tendency now to tap on videos, which are entertaining and engaging at the same time. Taking another major step, Facebook has introduced a new platform exclusively for videos, called ‘Watch’.
Facebook Watch has has been rolled out to a few users in the US, and will eventually roll out widely. It will be available on mobile, desktop, and on the Facebook app. Watch will be available within Facebook, and not as a separate app. There will be two sections, Discover and Watchlist. In Discover, videos will be categorized under sections like “News this week”, “What friends are watching” and “Coming Soon”. Under Watchlist, one will find their saved videos and episodes of shows they’re following.
The videos, which will be available on Watch will actually be “Shows” in a form of series with episodes. These aren’t TV shows, and Facebook would be considering certain factors for what content will be available. Some of these factors have been explained with examples of shows currently available on Watch. Nas Daily is an example of shows that engage fans and community, as he makes videos with people across the globe. Watch will showcase live shows like Gabby Gernstein’s where she engages with her fans in real time. Shows which have a consistent theme like Tastemade’s Kitchen Little will be published too. By consistent theme Facebook means, “Each episode features a new child, new chef, and a new recipe.” ALSO READ: Facebook is working on a video chat device with a laptop-like display
Facebook Watch would include sports too like Major League Baseball, which broadcasts a live game each week for fans to watch and connect at the same time. As seen on Facebook’s Newsfeed, Watch will have a personalized feed for shows which are trending amongst friends, or have a high number of reactions. With Watch, Facebook has created an open platform for video creators as well. Interested creators and publishers can make shows ranging from reality, comedy, and live for Watch. ALSO READ: Facebook signs original videos deal with Buzzfeed, Vox; to take on Amazon Prime Video, Netflix
Facebook has already stolen Snapchat’s crown with the inclusion of Stories in its products like Instagram, WhatsApp, and Messenger. The social media giant now aims to enter YouTube’s zone, which is currently the biggest platform for videos. This may be too soon to predict, but Facebook does have big plans for video as it’s currently planning to make original TV shows as well. ALSO READ: Facebook videos dominate YouTube on social media: Report