Facebook is trying to redefine the status of business pages as admins complain about decline in reach and find themselves cornered to pay for ads and boost their posts. The social media giant is trying to imply that Pages serves as a destination for customers, and not just a marketing material.
Starting today, Facebook is redesigning pages of the 80 million small businesses on its platform, and thus 1.6 billion people connected to them. First major change is that Pages will now highlight businesses based on their utility like options to book an appointment at a salon or see upcoming events or recent photos. Facebook users can now see Stories on Pages to know the people behind the business. Another change is that recommendations will be more prominent on Pages.
Facebook says people use recommendations to ask their communities where to go, where to eat or where to shop and with the update, these recommendations will become even more prominent. The Pages redesign also has an increased focus on Events, which the company says that 700 million people use each month to find things to do in their communities.
Facebook users can now buy tickets to an event right from the Events option on the platform. “Events that sell tickets directly on Facebook have seen two times more people getting tickets than when they’re ticketed on a website alone,” Alex Himel, VP of Local, Facebook said in a release.
Facebook is also expanding its jobs tool as it aims to take on platforms like LinkedIn. The social media giant says local businesses create more than 60 percent of new jobs, and it wants to help people find those jobs. Today, it has announced plans to expand the job application tool to everywhere in the world.
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The app will now have a “local” section alongside a standalone Facebook Local app for businesses around you. The section will show what places are most recommended and easily see which events your friends are attending on a particular day.
In the blog post, Himel notes that there will be more updates to Facebook pages in the coming weeks, and will detail its plans as to how Pages will stay relevant and easily visible on the News Feed. But for the time being, Facebook is making Pages informative and interactive that would benefit both the page admins as well as billions of users who interact with them.