Facebook to stop displaying ads on controversial pages


Facebook has announced a new review policy for their marketers and advertisers to help their ads appear on the relevant pages and groups on Facebook. Starting this Monday, the social network will implement a new policy to find out a list of certain pages and groups that should be ad-restricted and by the weekend will remove ads from the controversial pages on this new list. The company believes this will not only help the advertisers, but will also be good for other users.

It is not that Facebook has not been working on this process earlier, as the social network curators had a review and removal policy for other content on the network. However, this new policy will be advertiser centric. This new more stringent policy will help the company in preventing ads to be featured on a page and group that contain any violent content or graphics, and certain types of controversial or adult content.

Facebook will review the pages and groups manually at first, but plans to automate the process of filtering out advertisements from being displayed on irrelevant group or pages.

  • Published Date: June 29, 2013 12:41 PM IST
  • Updated Date: June 29, 2013 12:42 PM IST