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FIFA World Cup 2018: Google launches a number of new features for football fans

Google has also asked fans to keep an eye on the Google Doodle for the day if their country is taking part in the FIFA World Cup 2018.

  • Published: June 8, 2018 3:23 PM IST
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Image: Google


Search and software giant Google has announced a number of new features for football fans to keep a track of everything that is happening on the field. Yoav Schwartzberg, Product Manager for Google Search posted a detailed blog post about the new experiences Google has worked on for all the football fans out there. According to Schwartzberg, users will “find a new experience for exploring group tables, stats, and trending players”. This is not all as the company is planning to bring video recaps of the game “from select broadcasters” within 30 minutes after a match ends.

These video recaps would include goals, and major match moments that changes the course of the game. This new experience will allow fans to keep a track of upcoming matches, their timings, news related to the teams or the matches, group standing on where the teams stand in terms of points, information about players and event brackets. The experience will also give fans the ability to watch the match Live or follow it with the help of real-time score. Google has also added a detailed timeline of all the updates, and in-game moments with tweets, stats, images and more to give a comprehensive coverage of a game.

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The interesting thing here is that this new experience also allows fans to pin “real-time scores” on their Android smartphone’s display. This can be done directly from the search on mobile browsers such as Google Chrome or from its Google app on Android. To do this, users need to navigate to the match listing of their choice, and then tap and drag it to pin on the screen.

The company also asked football fans to keep an eye on the Google Doodle for the day if their country is taking part in the FIFA World Cup 2018. The company is planning to work with a local artist to make localized doodles for those games. Google is aware of the fact that Search is not the only way through with its users get their news and information. Fans can also ask Google Assistant for the result of the match with the score and who scored the most goals and other contextual football-related queries.

In addition to the Assistant, fans can use Google News app on their Android devices for “a dedicated World Cup Tracker”. This will come with a special “spotlight” feature to help visualize live scores easily along with highlights, results, and schedules. This tracker will only be available for Google News users in USA, UK, Brazil, Mexico, France, Germany, Peru, Argentina, and Colombia.

Google has also revamped its “Google Trends” to turn it into “an interactive, real-time view of FIFA World Cup searches”. This page will offer real-time rankings for FIFA players according to the search result, charts, and embeddable maps. Fans can also access “select video highlights” from official FIFA broadcaster across 80 countries including Fox, Telemundo, BBC, NHK, Televisa, Latina Television on YouTube. They can also catch the matches live on YouTube in the markets where YouTube TV is available.

The company will also start highlighting “good for watching sports” on business listings in Google Search and Google Maps starting June 14. It has also added Otkrytye Arena and St. Petersburg Stadium, two of the FIFA World Cup stadiums on Google Street View.

Last, but not the least, Google has also given a short list of apps associated to the FIFA World Cup 2018 including, “2018 FIFA World Cup Russia Official App”, “Panini Sticker Album”, “Onefootball Live Soccer Scores”, “FIFA Soccer FIFA World Cup”, and “To Eleven 2018 Be a Soccer Manager”.

  • Published Date: June 8, 2018 3:23 PM IST