Fitbit Versa is the second smartwatch from Fitbit after a not so successful first effort in the form of Ionic. Fitbit is calling Versa as the smartwatch for all as it tries to compete with the likes of Apple and Xiaomi in the wearable segment. The Fitbit Versa had leaked last month, and it seems to be a subtle iteration of Pebble Time.
The Fitbit Versa drops the aggressive look of Ionic for a more gentle appearance with rounded corners, and overall a square look. Fitbit says Versa is the lightest smartwatch from the company, and it comes with fitness features like 24/7 heart tracking, onscreen workouts, and automatic sleep stages. It also supports smart features like quick replies on Android and wallet-free payments. The company is promising a battery life of more than four days.
With Versa, Fitbit essentially resurrected Pebble, which remains one of the most successful smartwatches even today. The Versa runs Fitbit OS 2.0, an operating system design with Pebble assets that Fitbit acquired last year. It includes a new personalized dashboard with a simple and intuitive user interface.
The wearable OS shows all stats at a glance including daily and weekly health and fitness stats along with activity, heart-rate, and exercise summaries. It also supports functions like reminders, celebrations, logging, sleep summaries, and with prompt to take actions based on these data coming later in 2018.
“As the wearables category continues to grow, Fitbit Versa fills a critical need in the market by delivering a beautifully designed, full-featured smartwatch that is easy to use at a very competitive price,” said James Park, co-founder and CEO of Fitbit.
At the launch of Versa, Fitbit also announced that it will support female health tracking to help women track their menstrual cycle, and view holistic health data in one place. The feature will be available on-device for Fitbit Versa and Ionic users with an update starting in May 2018.
Fitbit Versa lacks supports for a wide array of apps and LTE connection, and is essentially aimed at mainstream users who want a working fitness tracker with smartwatch functionality. Versa also lacks built-in GPS, and will replace the Fitbit Blaze. Fitbit Versa will be available in black with a black aluminum case, gray with a silver aluminum case or peach with a rose gold aluminum case.
Fitbit Versa is priced at Rs 19,999, and will be available starting second quarter across Reliance Digital, Croma, Helios, and other major retailers including e-commerce platforms like Amazon India and Flipkart. Fitbit will also offer Versa Special Edition at Rs 21,999, and accessories ranging from Rs 2,499 to Rs 8,999.
Fitbit is also announcing new developer tools for the Fitbit OS including its first online simulator. This will allow developers to easily build and deploy their apps and watch faces for Ionic and Versa. With Versa, Fitbit has a competitive offering in the smartwatch segment but it is not clear whether consumers are really interested in such devices.