With smartphones becoming primary camera for most consumers around the world, camera gear makers have been trying to make their digital cameras more compact and easy to use. Fujifilm has been at the forefront when it comes to implementing such a design strategy. The latest addition its lineup of digital cameras with compact footprint is the Fujifilm XF10.
The idea behind Fujifilm XF10 is a compact portable camera with a large APS-C sensor, and a fixed 18.5mm (equivalent to 28mm on full-frame) f/2.8 lens. The compact camera builds on the idea that Fujifilm tested with its X70, and something other camera manufacturers have tried as well. The Fujifilm XF10 comes with a 24-megapixel APS-C sensor, up from the 16-megapixel sensor seen on the X70.
The difference being that it uses a standard Bayer array as opposed to the X-Trans sensor seen on the X70 and the premium X100F cameras. The Fujinon aspherical 18.5mm f/2.8 lens is almost identical to the one found on the X70. Another change is the slimmer body and a fixed 3-inch viewfinder as opposed to the tilt screen found on the X70. The company has also dropped the professional style grip and button layout with the XF10.
The changes don’t end there. Fujifilm has added autofocus joystick to the XF10, which replaces the four way button usually found on the back of the camera. The Fujifilm XF10 does not seem to be aimed at a professional photographer but rather at those who want to shoot more than smartphone photos. With a 28mm lens, the field of view offered by the XF10 is similar to that of smartphone cameras but the picture quality should be much better thanks to the larger sensor.
The Fujifilm XF10 comes with features like a 1:1 square mode which will be ideal for Instagram photos, and a monochrome mode if you like black and white photography. The camera also features Bluetooth 4.1 for wireless connectivity and facilitates transfer of photos between the camera and smartphone. The Fujifilm XF10 can record videos in 1080p at up to 60 frames per second, and 4K videos at 15 frames per second.
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With XF10, Fujifilm is clearly trying to convert mobile photographers into serious photographers. The biggest advantage being its compact body and larger sensor. The camera is priced at $500 (approximately Rs 34,500), as opposed to $700 price tag of X70, which makes it great for most consumers looking for an upgrade from their smartphone camera.