Google has acquired mobile service company Divide, which lets company IT managers demarcate work and personal profiles on employees’ smartphones. The acquisition comes at a time when corporations have to deal with the “bring your own device” trend and BlackBerry has fallen out of favor with most users.
The acquisition will help Google to push Android devices in the enterprise segment, an area where Apple already has gained a considerable foothold. The iPhone is used in 97 percent of the Fortune 500 and 91 percent of the Global 500 companies, while the iPad is used in 98 percent of the Fortune 500 and 93 percent of the Global 500 companies, Apple CEO Tim Cook had revealed during the December 2014 ending quarterly result earning call.
Samsung too is making a push for the enterprise segment with its Knox solution. The world’s largest smartphone vendor announced it already had 1.8 million Knox users globally, barely a year after launching the service.
Divide counts Google Ventures, Qualcomm Ventures and others among its investors. “We’re thrilled to announce that Divide is joining Google! Divide was founded with a simple mission: Give people the best mobile experience at work. As part of the Android team, we’re excited to continue developing solutions that our users love,” the company said on its website.