comscore
News

Google Arts and Culture turns 'Incredible India' into 360-degree immersive videos

The video will showcase users a 360-degree view of some of the most iconic destinations in India including Qutub Minar, Amritsar's Golden Temple, Vitthala Temples at Hampi and Goa's easygoing vibe.

  • Published: April 26, 2018 5:49 PM IST
Google-incredible india

Google Arts and Culture has partnered with the Ministry of Tourism to unveil a 360-degree virtual reality video for the global “Incredible India” tourism campaign. As part of the partnership, Google Arts and Culture is releasing an immersive 360-degree view of India’s heritage, festivity, spirituality and adventure.

The immersive video will showcase users a 360-degree view of some of the most iconic destinations in India including Qutub Minar, Amritsar’s Golden Temple, Vitthala Temples at Hampi and Goa. If you want to experience some of the most iconic places in India, you can head straight to g.co/incredibleindia and explore immersive views of Qutub Minar, Golden Temple, Hampi, and other popular tourist destinations.

As Google explains, the videos have been made using some of the most advanced 360-degree video capture technology, including Google’s Yi Halo camera, while the music is inspired by the rhythms and melodies of the regions depicted in the video. Google Cardboard will be able to experience in a better manner as they will be able to turn the 360-degree video into a fully immersive Virtual Reality experience.

“India is an iconic destination that offers unique experiences of climate, geography, culture, art, literature and food. We want to give people in India and across the world an opportunity to immerse in our country’s rich heritage,” Union Tourism Minister K.J. Alphons said in a statement on Thursday.

“Through our partnership with Google, we want to engage new and global audiences and offer them immersive content in a never-before-seen manner,” Alphons added.

“Through our partnership with Ministry of Tourism for their internationally acclaimed ‘Incredible India’ campaign, we want to bring new and global audiences to India’s rich heritage and history,” said Luisella Mazza, Head of Operations at Google Arts & Culture.

With inputs from IANS

  • Published Date: April 26, 2018 5:49 PM IST