GTA V becomes fastest selling ‘entertainment property,’ crosses $1 billion in sales in 3 days

Take-Two Interactive the company that owns Rockstar Games, the makers of GTA franchise of video games, today announced that GTA V had crossed $1 billion in sales. It took GTA V just three days to reach the milestone, which easily beats the record holder from last year, Call of Duty: Black Ops 2, which took 15 days to hit $1 billion. GTA V had raked in $800 million in the first 24 hours of launch itself.

“Grand Theft Auto is a cultural phenomenon and Rockstar Games continues to redefine what can be achieved in interactive entertainment,” said Strauss Zelnick, Chairman and CEO of Take-Two. “We are incredibly proud of the extraordinary critical and commercial response to Grand Theft Auto V.”

Take-Two Interactive claims that GTA V is the fastest entertainment property including video games and movies to cross $1 billion in sales. Earlier, Avenger took 19 days to hit $1 billion in box office ticket sales. GTA V was the most-hyped game of the year that opened to raving reviews globally.