Huawei and its e-brand Honor follow a simple product strategy. Huawei is often the first to launch premium devices with new innovation and technology and then Honor brings those same features down to mid-range segment. While the strategy has so far been restricted to smartphones, the companies plan to adopt the same strategy for laptops as well.
Huawei’s Honor brand is now planning to launch its first laptop dubbed as Honor Magicbook. The laptop will join company’s portfolio of products which includes smartphones across price segments and wearable devices. The Chinese company had first released a teaser video of its upcoming laptop on April 1, but it was widely disputed as an April Fools’ Day joke. Now, it has confirmed on its Weibo channel that Honor Magicbook will arrive alongside Honor 10 smartphone on April 19.
If the teaser released on April 1 is anything to go by then the Honor Magicbook will feature thin bezels and a sleek design similar to Huawei Matebook X Pro, an ultra-premium Windows 10 laptop announced at Mobile World Congress in February. The design of the laptop has been further showcased with the teaser confirming the launch date of the laptop. It now seems the Honor Magicbook will be unlike any other laptop in the market right now.
There is no clarity on the specifications of Honor Magicbook just yet, but it is expected to include the latest processor and memory configurations to boot. It won’t be cheap since we are talking laptops here, but it could well be cheaper than products from mainstream brands such as Apple, HP, Dell and Lenovo. Honor entering into the laptop territory can be seen as an attempt to Xiaomi‘s success with its Mi laptops. Xiaomi has managed to silently populate its laptop offerings with state of the art specifications and a price that is several times cheaper than those from rival brands.
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Honor might also surprise the market by partnering with Qualcomm to release Magicbook as an “Always Connected PC”, a new category of connected computers being pioneered by the chipmaker and Microsoft. It is also important to note that PC market has been slowly losing their appeal among mainstream consumers as consumers move towards smartphones and tablets for consumption and the Honor Magicbook will have to contend with that decline in the market. Will Honor Magicbook be as revolutionary as Lenovo Yoga Book or will stick to the basics, we will find answer to those questions on April 19.