It is safe to say that Reliance Jio has pushed incumbent network operators to up their game. Apart from rock-bottom tariffs, Jio has also made the use of VoLTE mainstream. After the likes of Bharti Airtel and Vodafone, Idea Cellular is the latest to roll out the technology for its subscribers.
Idea Cellular has revealed that it is rolling out Voice over LTE service for its customers in six circles. These circles include Maharashtra and Goa, Gujarat, Kerala, Tamil Nadu, Andhra Pradesh and Telangana, and Madhya Pradesh and Chhattisgarh. The roll out has kicked off today.
“The launch of Idea VoLTE is testimony to our commitment to digitally connect customers, and a major milestone in Idea’s mobility journey. We aim to provide a better and richer call quality experience to our customers through this revolutionary new technology,” Sashi Shankar, Chief Marketing Officer, Idea Cellular said.
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If the rolling out of the new technology wasn’t enough, Idea Cellular will also be offering 10GB of data within 48 hours of placing the first VoLTE call. It is worth noting that making calls over VoLTE doesn’t incur any extra charges. The operator also reveals that existing customers with compatible 4G handsets will automatically be upgraded to Idea VoLTE service. Unlike Jio which only operates on 4G, Idea subscribers will automatically be routed to 3G/2G networks when they move out of 4G using Single Radio Voice Call Continuity (SRVCC).
Since last year, the likes of Bharti Airtel and Vodafone have started rolling out VoLTE services across select services. Idea Cellular then seems a bit late to the party. That said, it is currently in merger talks with Vodafone, and the deal is expected to be completed by June. Once completed, the merger will create the largest telco in India.