Idea Cellular just launched a new initiative called the “Jeeto Bejhijak”, where the company is offering cashbacks and a chance to win exciting prizes to its customers. The company announced that on a Rs 100 recharge, Idea Cellular will be offering a Rs 20 cashback, which can later be used against recharges of Rs 199 or above. On the side, the company has also started an ad campaign on TV, which states that customers have a chance to win prizes such as cars, bikes, and smartphones on unlimited recharge plans.
Chief Marketing Officer of Idea Cellular – Sashi Shankar, said in a statement, “Idea is a strong 4G player and the new campaign is a celebration of endless video-watching owing to Unlimited Recharges that offer abundant data on Idea 4G. The target audience for this campaign are existing data users, for whom online has now become a way of life – be it for inspiration and education through video, or for more intimate connections, or to keep in touch with friends and family, or just for pure indulgent entertainment.”
The Rs 20 cashback coupon is offered on Rs 100 recharge made only through the company’s website and app. It can be redeemed on the Rs 199 plan, which offers 1.4GB of data per day for 28 days. The plan also comes bundled with unlimited calling and 100 sms per day benefits. You can also choose to get the cashback on the other plans. The offer is valid between June 5 and August 15. Similarly, the ad campaign on TV claims that unlimited recharges made through the app or the website will help customers win further cashbacks, bikes, cars and smartphones.
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Recently, Idea also launched a Rs 149 tariff plan to take on Airtel and BSNL. The tariff plan comes with only voice calling benefits, which is limited to 250 minutes per day, and 1,000 minutes during the week. Calls can also be made to 100 unique numbers during the validity period, which is said to be 21 days. It also offers benefits up to 100 SMS per day.