India overtakes Japan to become the world’s third largest internet population at 73.9 million: ComScore


In its latest report—2013 India Digital Future in Focus— ComScore has some interesting findings. According to the report, three-quarters of India’s online population is under 35. Below are a few more findings that give you an idea of the Indian online population demographic.

Riding on a 31 percent year-on-year increase, India’s online population grew to 73.9 million. With an extended online universe in excess of 145 million, the market is at a tipping point for online businesses. Other interesting observations are as follows;

  • Younger males and women aged 35-44 emerge as power users
  • Three-quarters of India’s online population is under 35.
  • Males in the segment and women aged 35-44 are amongst the heaviest users
  • 60 percent of web users in India visit online retail sites.
  • Social Networks capture the largest percentage of consumers’ time in the region.
  • Facebook continues to be the number one social network with a 28 percent increase in traffic and a reach of 86 percent.
  • LinkedIn emerges as number two, while Pinterest and Tumblr are the fastest growing networks.
  • The online video audience in India grew an astounding 27 percent in the past year, YouTube continues to be the top video property with more than 55percent share.
  • International publishers including Facebook, Yahoo and Dailymotion get a majority of the 54 million who watched videos.

Local content is distributed mainly through the YouTube platform dominated by Bollywood.

Written by Mahfreed Irani. The article first appeared here.

    Gadgets API returns Empty Value