InFocus, which has a licensing deal with contract handset maker Foxconn, today said it is aiming at sales of about 6 million units this year in India. The American company, which has a portfolio of feature and smartphones in India, has also committed investment of $10 million this year to expand its operations in the country.
“India is a big market and it is very important to us. We are focusing on three areas: battery, camera and full-screen phones and in our devices, you will see this,” InFocus Mobile Global CEO Zhongsheng Luo told. He added that this year, the company aims to sell six million units, with 60 per cent being feature phones.
“We have already committed $10 million investment in India this year. Later in the year, we plan to bring Sharp brand of phones to India. This shows how we are committed to the country and that we want to be a long term player,” he said. India is one of the fastest growing mobile phone markets globally. While feature phones sales have been growing at a slow pace, that of smartphones have grown at a faster speed on the back of rising consumption and falling data prices.
Besides, a huge number of feature phone users are also migrating to smartphones and seeking affordable devices. Some of the leading players in the Indian market include Samsung, Xiaomi, Vivo, Oppo, Micromax and Lava. InFocus today launched its latest devices — Snap 4 and Turbo 5 Plus — priced at Rs 11,999 and Rs 8,999, respectively. ALSO READ: InFocus Turbo 5 Review: The latest Android on a budget device that never runs out of juice
Snap 4 will be available from September 26, while Turbo 5 Plus will be available from September 21. Both handsets will be available on e-commerce platform Amazon.in. Snap 4 features 13MP and 8MP dual rear cameras and 8MP dual front cameras. Powered by 1.5GHz octa-core processor, it has a 5.2-inch display, 4GB RAM and 64GB internal memory (expandable up to 128GB). The Turbo 5 Plus features 1.5GHz octa-core processor, 5.5 -inch display, 3GB RAM and 32GB internal memory (expandable up to 64GB), 13MP rear and 5MP front cameras and 4850 mAh battery.