Instagram is introducing two new features as it turns its photo-sharing platform into an even bigger social media machine. The Facebook-owned platform has announced the launch of live hashtag and profile links in bio section. The new announcement follows the launch of option to follow hashtags and Stories highlights in profile page.
With the new update, Instagram users will be able to express themselves and things they care about in their bio. Now, Instagram users can include a hashtag or profile link with ‘@’ symbol in their bio. These become live links to a hashtag page or another profile.
In a blog post, Instagram mentions how the new features are meant to give new ways to stay connected with the interests, hobbies, passions and communities that users care about. “With hashtag and profile links in your bio, you can express yourself and your interests right in your profile.”
In order to add a hashtag or profile link in your bio, Instagram users can simply tap on Edit Profile, and go to their bio section. In the bio page, users can type # or @ symbol and they will see a list of recommended hashtags and accounts in the typeahead. Once you select the hashtags and accounts you want, they will automatically be linked to your bio page.
When you mention someone else’s profile in your bio, Instagram will send a notification to alert them, and they can choose to remove the link to their profile. Their profile will then remain in your bio but without a link. The new update will be especially useful to express things like hashtags you follow or communities you care about. It will also be useful to mention the college you attend or place you work.
It is an interesting update as Instagram wants bio page to be one-stop shop for self-expression. The photo-sharing platform has grown tremendously in the past year, and now has over 800 million monthly active users. It has also successfully copied core features of Snapchat, and its Stories feature is bigger than Snapchat’s ephemeral messaging system. The growth alone suggests Instagram is becoming the new Facebook for Zuckerberg-led social network, one that is free of controversies.