Instagram is all set to launch its long-format video hub tomorrow in a launch event. This new Instagram video hub will be known as “IGTV and it will be part of the Explore tab”. This means that there will be no separate tab for the long-form videos. According to a report by TechCrunch, the company has spent this week meeting with a number of “content creators to encourage them to prepare videos closer to 10-minute YouTube vlogs”. The platform is likely to focus its effort on web celebrities instead of the traditional celebrities as it wants support on the mobile platform instead of publishers and TV studios.
Screenshots of the interface have leaked out on the internet hinting at the length of the videos. According to a tweet by Matt Navarra, the video uploads can be anywhere from 15 seconds up to 60 minutes with the maximum file size being 3.6 GB. The tweet also stated that the platform only allows uploads of video files in 9:16 size which really is portrait mode instead of landscape mode. The screenshot of the interface also revealed that creators can customize the cover of the videos.
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The company has not issued an official statement at the time about IGTV. As previously reported, creators can upload videos with up to 4K resolution that will play in full screen while remaining vertically oriented.
Users will also get the option to continue watching videos that they started and couldn’t finish. Instagram is not aiming to mimic HBO or Netflix when it comes to the quality of content available. Instagram has not finalized on how it will monetize the platform. It does plan to introduce monetization eventually along with advertisements but for the time being, there will be no ads.