Instagram has officially announced a new feature that will allow its users to re-share someone’s Instagram post with their friends via Instagram Stories. The feature was confirmed to be testing earlier this year and now the Facebook-owned photo-sharing platform is making it official.
While technically this new feature is not the “regram” option that Instagram users have been requesting for sometime, it complements the Stories feature. The logic behind the new feature seems to be aimed at re-sharing someone’s post with your own commentary on top of it. This is contrary to the regram or repost option where you share without repurposing the story.’
When you re-share something posted by a brand or a Instagram user to your own story feed, Instagram will show the original post in the form of a thumbnail style image. This is very much similar to sharing from third-party apps like Spotify or GoPro. Users can simply re-share their post or add their own comments, GIFs on top of it. There is even an option to tag a friend on the post that you share to your story.
In a blog post, Instagram says that re-sharing can only be done from public Instagram accounts. However, if you have a public account and don’t want Instagram users to re-share your post to their Story then you can disable the feature by turning it off in the app’s settings. In order to share an Instagram feed to your own Story, you need to first tap the airplane icon, the same icon you use to send a post via direct messaging option.
Now, when you tap that icon, you get a new option called “Add Post to Your Story” in addition to seeing list of your friends. Tap this option to see the post appear as a sticker with a customized background for re-sharing in your Instagram Stories. Within your Stories, you can rotate, scale or move the sticker around and then tap on it to explore other styles. You can also add your own caption or thoughts to the post. This messaging system is very much similar to your existing Stories interface.
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Once posted, your Instagram Story will display the original poster’s username below the sticker, which your friends can tap on to head back to the original post. When you click on the sticker, you see an option called “See Post” and tapping on it will take you back to the original post.
Instagram Stories is shaping up to be one of the biggest platform for such disappearing messages. This new feature could lead to brands and Instagram influencers creating content with this feature in mind. The success of Stories, despite being a rip-off from Snapchat, is the continuous improvement being introduced by Instagram. It has challenged Snapchat with 300 million monthly active users as opposed to 187 million users reported by Snap.
Instagram has been spotted testing a floating Story Tray by Twitter user Jane Manchun Wong, which will minimize when you scroll through your feed. The floating mechanism will give Stories even more prominence on the platform. Instagram has also confirmed that it will soon offer Usage Insights to its users as part of Facebook’s digital well-being initiative.