First Google and now Intel, that makes two of the top tier companies that have given up on their smart glasses. While Google was the first to give up some time back, Intel has now come out and said that it is shutting down its New Devices Group (NDG) and will be halting the development of the Vaunt smart glasses project that was revealed earlier this year. The Information reports that there will also be some layoffs due to this development from a team of around 200 people.
“Intel is continuously working on new technologies and experiences. Not all of these develop into a product we choose to take to market. The Superlight [the codename for Vaunt] project is a great example where Intel developed truly differentiated, consumer augmented reality glasses. We are going to take a disciplined approach as we keep inventing and exploring new technologies, which will sometimes require tough choices when market dynamics don’t support further investment,” an Intel statement read.
Dieter Bohn from The Verge, writes that Intel always had a challenge when it came to marketing their Vaunt smart glasses and Jerry Bautista, the lead for Vaunt, told Bohn in a conversation back in December that Intel was “working with key ecosystem hardware providers — whether they’re frames or lenses and things like that. Because we believe there’s a whole channel to people who wear glasses that’s already there.”
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Intel’s history says that the company has had difficulties with creating and marketing its consumer products first hand. And even the partnerships that the company formed with Oakley and Tag Heuer have not worked out for it. And now, an apparently great product won’t see light of day owing to these reasons.