iOS 8 was released just two days ago for global users and Apple positioned its software update to be their biggest update ever. However, usage trackers like Chitika, Tapjoy, Mixpanel and Appsee reveal that the numbers that show iOS 8 adoption since its inception, fall short to the ones that were seen last year when the iOS 7 was released for the global audience.
Mixpanel and Appsee’s live iOS 8 update tracker both show an adoption rate of between 16 and 17 percent, which represents the total percentage of users on iOS 8 that are running the apps which use their mobile analytics products. That’s about half the rate of adoption we saw after the first day last year, according to Mixpanel CEO Suhail Doshi, who said it was at around 38 percent after the first 24 hours post iOS 7 release.
Even Chikita measured iOS 8 installs from a sample audience using their ad network, and found out that 7.3 percent of the phones had switched to iOS 8 in the first 24 hours as compared to the 18.2 percent of the phones that switched to iOS 7 last year in the same time frame.Tapjoy also reiterated the same story. Their report indicates that while it took approximately seven hours for iOS 7 to reach 10 percent adoption, which was twice as fast as it took iOS 6 to reach that level of penetration, iOS 8 stood at under 6 percent after eighteen hours of its initial availability, while iOS 7 was at 12 percent after the same time period.
The more muted reception of iOS 8 in these early stages is likely due to several confounding factors. Chikita feels that the pool of iPhones eligible to upgrade to iOS 8 is limited to iPhone 5S, 5C, 5, and 4S models, and many reports have suggested that iPhone 4S users should not upgrade due to subsequent performance and functionality issues. If most 4S users decide to stick with their current OS, then the maximum potential adoption of iOS 8 shrinks significantly.
Furthermore, the iPhone 6 and 6 Plus have formally released in many countries today, with a supposed record number of pre-orders already having been placed. Apple revealed that iPhone 6 and iPhone 6 Plus pre-orders had set a new overnight record by garnering four million pre-orders in the first 24 hours. For any current iPhone users planning to buy either of the new devices, which come pre-loaded with iOS 8, the impetus to update their soon-to-be former phone is minimal. Therefore, this rocky start is too early a testimony to diagnose the success or failure of the iOS 8.