Apple CEO, Tim Cook, today announced iPhone sales in India grew over 400 percent in the last quarter over the quarter preceding it. Apart from India, iPhone sales took off in the Philippines, Turkey and Poland in the prepaid market apart from developed countries. Apple attributes it to some moves it made in the iPhone 5 and iPhone 4 space, pointing out towards the aggressive buyback schemes it launched in India with the iPhone 4.
“There were several regions where iPhone sales accelerated from the previous quarter, which is an unusual pattern for us and we were very very happy with it,” Cook said during the quarterly earnings call. Apple sold 31.2 million iPhones last quarter, a record for the June quarter.
Apart from encouraging iPhone sales, Cook also revealed that India registered double digit growth in iPad sales albeit year-on-year. This could be attributed to the launch of the iPad mini that brought down the entry-price barrier for many users. Also the iPad was available at more price points thanks to the continued availability of the iPad 2 despite the launch of the iPad with Retina Display.
While these are encouraging signs, Apple needs to do much more in order to maintain its growth trajectory in India. It would need to look at price corrections for the iPhone 4S and the iPhone 5 considering rival smartphones have already received multiple price corrections so far. The rumored cheaper iPhone, which is speculated to be priced around $300 could also help Apple’s fortunes immensely.