Kentucky Fried Chicken familiarly known as KFC celebrated its 30th anniversary of operations in China by unveiling a limited edition smartphone under its own brand name. The smartphone was launched in collaboration with Chinese smartphone maker Huawei. The bright red KFC Huawei 7 Plus smartphone comes with a logo of Colonel Sanders at the back of the phone. KFC took to Weibo to make the announcement.
The smartphone is priced at 1,099 yuan (Rs 10,400 approximately) and will be available for sale on the fast food company’sTmall store starting today. The limited edition model will come pre-installed with KFC’s mobile app and 100,000 “K dollars” which is the virtual credits in China. According to reports, the smartphone will also provide access to K-music — KFC’s new jukebox function available on the KFC app. The company will sell a total of 5,000 units of the limited edition phone, the Weibo post said.
The announcement comes alongside an introduction video. The video shows KFC’s journey from 1987 to 2017. The video further moves on to shows the design of the smartphone. Talking about the design, the smartphone comes with a metal body. At the back, the smartphone comes with both brand logos on the body, along with the date 1987, the year KFC entered China. Apart from that, there is a round fingerprint scanner placed above the two logos. The camera module and the LED flash is placed at the top left corner of the smartphone.
In terms of specifications, the smartphone comes with a 5.5-inch screen. Under the hood, the smartphone is powered by a Snapdragon 425 processor paired with 3GB of RAM. There is also 32GB of internal storage which can be further expanded up to 128GB via a microSD card. The smartphone is armed with a 3,020mAh battery. ALSO READ: Hands-on with KFC’s ‘Watt a Box’ that charges your phone while you eat
In December last year, KFC launched its first Artificial Intelligence (AI)-enabled cafe in Beijing, with an aim to create more innovative and interesting dining experiences for customers. At the restaurant, customers are able to take pictures with a machine, which will recognize the diner’s face, sex, age, mood and other features, then help to recommend suitable food and set meals and complete the ordering process. With another machine with an inbuilt augmented reality feature, customers were able to interact with the machine, change facial expressions by shaking their heads in front of the machine, take photos, and save them to their phones.