Lava has launched the Iris Pro 30 smartphone under its new Iris Pro premium series. Weighing at just 114 grams and sporting a form factor just 7.5mm thick, the Iris Pro 30 has been priced at Rs 15,999.
Talking of the features, the Iris Pro 30 comes with a 4.7-inch HD (720p) Sharp display with Corning Gorilla Glass shielding it. The phone is powered by a quad-core processor ticking at 1.2GHz and coupled with 1GB of RAM and SGX544 GPU. In terms of storage, it features 4GB of internal storage, which can be expanded by up to 32GB using a microSD card. Also included is a 2,000mAh battery, which the company claims is good enough for 4.5 hours of talktime and 400 hours on standby mode.
The Iris Pro 30 sports an 8-megapixel rear snapper with dual-LED flash and a 3-megapixel camera at the front. Wireless connectivity options in the phone include Wi-Fi, Bluetooth, GPS/AGPS and 3G (HSPA+) network support.
On the software front, it offers Android 4.2.2 Jelly Bean out-of-the-box and comes with CABC Content Adaptive backlight control for the display.
With this phone series, Lava is clearly targeting players like Micromax which has been ruling the mid-range smartphone market, as well as Gionee which has recently entered the premium smartphone market in India and is eyeing to gain 5 percent of the market by 2014.