LG is considering to rebrand its flagship G-series with the launch of its next flagship smartphone. The South Korean smartphone maker is planning a new name in order to better compete with rivals Apple and Samsung.
The report rebranding the G-series comes from South Korea with one LG official conforming to The Investor that the moniker for company’s upcoming flagship is yet to be decided. The process of rebranding flagship models is not new in the industry and another company official said that the company is considering either a two-digit number or new name.
“LG is preparing a new brand strategy for the G series in the first half of the year. Numbering the phone with a two-digit number and rebranding the phone with a new name are some of the options on the table,” the company official told The Investor.
To recall, LG launched its first G-series device with the launch of Optimus G in September 2012. The company removed the ‘Optimus’ branding in the following years and stuck with the G-series name for its smartphones.
LG is expected to launch its next flagship smartphone, the successor to G6 at Mobile World Congress 2018 in February. A leaked roadmap revealed that it will be accompanied by another plus model and will use Qualcomm Snapdragon 845 mobile chipset. While details of the upcoming flagship are scarce, rumors indicate that LG is also jumping onto the facial recognition bandwagon.
The smartphone is likely to feature an advanced iris scanner for facial recognition. The iris scanner will not only allow users to unlock their device, but also protect sensitive information. Some reports suggest LG will showcase the device to its carrier partners at CES next week but officially launch the device at MWC 2018 next month.