If the LG V30s ThinQ didn’t impress you enough, the company is preparing to bring its next-generation flagship smartphone soon. At the ongoing Mobile World Congress (MWC 2018), LG’s mobile business head Hwang Jeong-hwan, the company is looking at introducing an all-new smartphone at early as the first half of 2018.
In line with rumors, LG did not unveil a new product at the MWC 2018, but instead added an iterative upgrade to the V30 smartphone to its portfolio. According to a report on the Korean Herald, LG is now aiming at improving core competitiveness.
“In terms of the timing of our new model, we won’t be chasing our competition. There were many differing opinions on whether this was the right time to release our new model,” Hwang is quoted as saying in the report.
Despite introducing some of the top-end smartphones, LG is yet to taste the kind of success rival Samsung, and more recently China-based manufacturers experience. Hwang, who took office last year, said that the company was looking to take the mobile business in a new direction and system to create a ‘structure that allows sustainable profits’.
According to recent reports, LG is looking at changing the moniker of the next-in-line G7 smartphone. A possible rebranding of the device has also been rumored.
“Changing the name of our premium phone represents an overhaul of our brand. We have maintained our G, V naming strategy and changing that requires us to have confidence in presenting that to our customers, and for us to have planned it in advance. Some say that we need to change our brand now, but we won’t act prematurely,” Hwang is quoted as saying.
Whether or not there will be a rebranded G7, Hwang assured that the upcoming smartphone will be upgraded both in terms of software and hardware which will be offered at a reasonable price. The company’s future phones will also emphasize on a smartphones’ basic functions to regain consumer trust. Hwang reiterated that the company won’t be increasing the prices of its smartphones by adding unnecessary features that its customers don’t use in day-to-day life.
“Rather than claiming that our phones are innovative, we will regain trust by making phones that our customers can use without inconvenience … from low-end products to premium products, we will be focusing on the basics of quality,” Hwang said.
Meanwhile, serial tipster Evan Blass recently revealed that the upcoming LG phone is codenamed ‘Judy’. It is said to pack a 6.1-inch display with 18:9 aspect ratio. The smartphone will use a new type of display technology with MLCD+ panel which will consumer less than 35 percent of power compared to regular LCD display. Under the hood, Qualcomm Snapdragon 845 SoC is expected to be paired with 4GB of RAM. For optics, there is expected to be a dual-camera setup with 16-megapixel sensors. Other rumored features include stereo speakers, IP68 certification for water and dust resistance, voice assistant, and AI-enabled camera.