Country’s largest carmaker Maruti Suzuki India (MSI) today said its highest selling model Alto has crossed the 35 lakh cumulative sales milestone.
Brand Alto has clocked a growth rate of 6 percent in 2017-18, MSI said in a statement, adding that it has garnered a market share of 33 percent in the ongoing fiscal.
The Alto has been the highest selling car in the domestic market for the past fourteen years, it said.
“In 2017-18, nearly 55 percent of customers have selected Alto as their first car purchase. Interestingly, 25 percent of Alto buyers are buying it as an additional car, MSI Senior Executive Director (Marketing & Sales) R S Kalsi said.
Nearly 44 percent of Alto sales contribution comes from young customers less than 35 years of age. This contribution has grown 4 percent in the past three years, the company said.
Kalsi said since 2006, Alto is adding 5 lakh new customers every two years.
In 2008, it clocked 10 lakh unit sales and in 2010, it touched 15 lakh units, he added.
This is published unedited from the PTI feed.