Focussed on the affordable devices category, homegrown handset maker Maxx is expanding its portfolio with the launch of nine smartphones and eight feature phones over the next few weeks as it aims to garner revenues to the tune of Rs 3,600 crore.
The company’s revenues in the 2013-14 fiscal stood at Rs 600 crore. The smartphones being launched are priced between Rs 2,000 and Rs 6,000. “We will launch nine new smartphones models and 8 new feature phone models this month. Going forward, our focus will be on budget smartphones,” Maxx Mobile Chairman and Managing Director Ajjay Agarwal told PTI. These launches includes an Android-based smartphone at a break-through price point of Rs 2,000, which will be one of the most affordable Android smartphones in the country, he added. “These handsets will target two segments – first-time smartphone users that is people upgrading from feature phones with devices priced between Rs 2,000 to Rs 3,500,” he said.
The other target group is the value conscious smartphone users, who are seeking to upgrade to better technology at affordable prices (Rs 3,500 to Rs 6,000), Agarwal added. He said the smartphones will be sold through ecommerce channels and trade, while some select models will be launched exclusively with specific shopping websites. Feature phones will be sold through the trade channel. Recently, Maxx had launched its AX356 GenxDroid7 for Rs 3,696.
Based on Android Jelly Bean operating system (upgradable to the latest Android Kitkat OS), the smartphone has a 3.5-inch screen, 512 MB of RAM and 12 GB memory (4GB ROM and 8GB memory card). The 3G-enabled handset is powered by 1GHz dualcore processor and has 3.2 megapixel rear camera, 0.3MP front camera and 1,200 mAh battery.