MediaTek announces global partnership with Twitter
MediaTek today announced a global partnership with Twitter that will bring the online social network to low-end feature phones and entry-level smartphones. The partnership will ensure that Twitter is pre-installed in MediaTek’s MRE middleware, which is present in its reference design, enabling handset vendors to have Twitter by default, which will run on minimal memory and hardware requirements.
MediaTek had announced a similar tie-up with Facebook last year and even Gameloft, with the latter ensuring its games run on MediaTek’s chipsets. The chipset vendor has also gained momentum with Android smartphones, enabling homegrown brands like Micromax and Karbonn to launch Android smartphones in the sub-Rs 10,000 price point. Last month, MediaTek announced a dual-core SoC to power sub-Rs 10,000 smartphones. The latest smart-feature phone solution, the MediaTek MT6255, will be the first model to carry Twitter but it will expanded to all MediaTek mobile platforms.