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Micromax becomes the number two smartphone vendor in India, guns for Samsung

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Micromax continues to expand its hold in the Indian smartphone market and has now acquired 22 percent of the Indian market share in the second quarter according to the latest IDC numbers. The domestic vendor shipped over 2 million smartphones and has witnessed a growth of more than 4 percent in Indian market, from 18.8 percent recorded in first quarter to 22 percent in the second. Samsung currently leads with 26 percent of the market share in India. Micromax is claiming it could topple Samsung to become India’s largest smartphone vendor in the next quarter.

The IDC report also suggests that phablets (5-inch to 6.99-inch) account for the maximum growth in Indian smartphone market, and the phablet share has increased to 30 percent of the smartphone market in the quarter. With a 17 times year-on-year growth rate in phablet market share, Micromax now aims to cross $1 billion revenue mark through its new products, distribution and marketing strategies.

Micromax is known for affordable mobile devices including smartphones, phablets, and tablets and has recently launched Canvas Doodle 2, which at Rs 19,990 is the company’s costliest offering so far.