This could be the OEM product that has been rebadged as the Micromax Canvas 4! The photographs of the BLU Life One look exactly the same as what Micromax has teased so far, though it is likely that Micromax has put its own custom software on top that supports some gesture UI that Micromax has been talking about. BLU is a Latin American vendor and it seems that both the companies sourced the smartphone from the same Chinese OEM. Read on for more details.
Apart from the photos, even the specifications of the BLU Life One match with the alleged specifications of the Canvas 4 that leaked last week. So we are looking at a 5-inch 720p, IPS LCD display with Gorilla Glass 2, dual-SIM with dual-standby in a 8.9mm thin chassis. It is running on a MediaTek MT6589 A7 quad-core processor clocked at 1.2GHz, with PowerVR Series 5XT GPU, 1GB of RAM and 16GB of internal memory. Apart from sporting Wi-Fi and Wi-Fi hotspot capabilities, it also has Wi-Fi Direct.
The BLU Life One has a 13-megapixel rear camera with an LED flash and a 5-megapixel front facing camera. It also supports touch-focus, smile detection, geo-tagging and HDR modes. A stereo FM radio and video recording at 1080p/30fps complete the multimedia features.
If the Micromax Canvas 4 is indeed a rebadged BLU Life One, it seems to be a minor incremental update over the Canvas HD than being a generational upgrade. We will get to know for sure on July 8, when Micromax unveils the Canvas 4 to the world.