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Micromax invests in Bengaluru-based digital fitness app HealthifyMe

“The world is moving to smart devices and through these strategic investments we are ensuring that our consumers enjoy services that enrich their experience. We believe that India’s preventive hea

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Micromax, the second-largest smartphone brand in India, today announced it has invested in HealthifyMe. The announcement comes a couple of months after the company revealed it had invested in a mobile analytics company.
Micromax co-founder, Rahul Sharma, had earlier said that the company would focus on making investments in software startups as it tries to differentiate its smartphones from others. The company did not reveal the quantum of investment in HealthifyMe. Micromax has set up an M&A team under Kumar Shah, which is looking at technology startups across Silicon Valley, Europe, Israel and India.

“The world is moving to smart devices and through these strategic investments we are ensuring that our consumers enjoy services that enrich their experience. We believe that India’s preventive health care needs transformational technologies. With our investment in HealthifyMe, we aim to create a technology platform to address the consumers’ wellness needs,” he said.

HealthifyMe offers an app and a wearable that helps users track their activity and food intake. It also offers coaches that guide users to lead a healthier lifestyle. It competes with Goqii, which was founded by Vishal Gondal.