Before Micromax started its Canvas line of smartphones, it was mostly known for its feature phones and was not considered a viable smartphone vendor. Today, the company has announced that it has sold more than a million smartphones under the Canvas sub-brand. The Canvas line of smartphones have seen exponential growth over the last few months. A lot of this momentum is due to the success of the Canvas 2 that featured a dual-core processor and a 5-inch display for sub-Rs 10,000 and the Canvas HD with its quad-core processor and a 5-inch HD display in a package costing less than Rs 15,000.
The Canvas HD was launched on February 14 (Valentine’s Day) and Micromax had revealed that it sold more than 9,000 units in less than 24 hours. The Canvas HD has remained consistently sold out in the market and a month back Micromax even had to raise its price. Micromax is now planning to launch the Canvas 3D under this series.
The timing of the announcement of this milestone could not have been more apt considering Samsung is launching the Galaxy S 4 in India tomorrow. Both Samsung and Micromax are embroiled in a hard fought battle in the mid-range smartphone market thanks to the success of the Canvas series. Samsung has tried to counter it with the Galaxy Grand and recently announced its Mega series, which is also expected to strengthen its position in the phablet market. Micromax, on the other hand, would like to pitch it as the battle of David against Goliath.