Micromax’s new ad spoofs Samsung’s EMI schemes for smartphones

Micromax has done it yet again! We are not talking about its achieving some sales target but about taking another dig at Samsung’s smartphone range. Micromax has released a print advertisement mocking at the Samsung’s latest cash back and EMI schemes on mobile phones. With the advertisement, Mircomax is trying to highlight that unlike Samsung, their smartphones are easy on pocket and thus do not need consumers to buy one on EMI and other schemes.

This is not the first time that Micromax is targeting Samsung for its mobile phones as the Indian brand had earlier also spoofed the Korean giant’s previous smartphones through its advertisements. The new ad flashes Micromax’s Canvas series of phones which have gained popularity amongst the consumers for their smart features, close resemblance to Samsung’s previous flagships and affordable prices. The ad also highlights Micromax’s recently claimed sales figure of more than a million units of Canvas series.



  • Vishal Duggal

    It’s good for Samsung, remember when Samsung did the same thing when apple launched the iPhone 5?
    Micromax is just helping them taste their own medicine.

  • Rahul

    I guess micomax should stop fooling customers. pls. their all products are Chinese rebrand.
    and they dont have service centers.

    • navin

      Samsung is rebranded expensive Chinese.

  • nkspro

    Rather than spoofing Samsung whose design Mmx has stolen, it should focus only on its vfm features and improve its after sales service. Followers can be leaders, but imitators can never be,

  • Smitej Sawant

    I think this is publicity stunt, no need to compare with any tech giant like samsung.

  • http://none vikash

    I never used a micromax mobile but feel so proud that an indian company giving neck to neck competion to samsung but I advice micromax to do not waste your time in this stupid things.

  • kashinath

    good job by micromax, be happy that our indian company is giving full competition to non-indian company. most of mobile companies like I phones, samsung are manufacturing phones in CHINA only. so dont blame to micromax as Chinese product, samsung is also doing same thing… proud 2 b indian!!!