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Microsoft continues its mobile effort, acquires popular calendar app for iOS and Android Sunrise

Microsoft confirmed today that it has indeed acquired the Sunrise Atelier, maker of the popular Sunrise calendar app. The acquisition is yet another example when the company turned outside its own dev

Sunrise

Microsoft confirmed today that it has indeed acquired the Sunrise Atelier, maker of the popular Sunrise calendar app. The acquisition is yet another example when the company turned outside its own developers to bolster its mobile offerings. Neither of the companies revealed the financial details of the acquisition, though, earlier reports had suggested that Microsoft has invested more than $100 million into it.

Sunrise is a popular calendar app available on iOS, Android, and Mac. It’s beautiful and packs in several features. The app also allows users to import their calendar from Google Calendar, iCloud, and Exchange. It also pulls in contact details from LinkedIn profiles to give users information about the people they’re meeting.

The purchase of Sunrise takes place days after Microsoft launched a new Outlook app. The new Outlook app is essentially a rebranded version of email app Acompli, which the company purchased for $200 million in December last year. Microsoft may have similar plans for Sunrise. The company notes that it intends to keep the Sunrise app as a stand-alone free app.

Also on BGR India: Microsoft will go where the users are if they won’t come to it

The acquisition of Sunrise yet again reveals Microsoft’s growing effort to bring more software to the two dominant mobile operating systems, iOS and Android. In a blog post, Rajesh Jha, a Microsoft vice president, said “the creative talent and fresh thinking at Sunrise and Acompli will make a lasting impact on the Microsoft family as we seek to reinvent productivity.”

  • Published Date: February 12, 2015 8:10 AM IST
  • Updated Date: February 12, 2015 8:12 AM IST