Campaign gone wrong, Microsoft India's Xbox 360 ad implies gamers' interest in Xbox could be zero

@rajatagr @slackerninja Thank you for pointing out that the message on one of our creative didn’t land well. We have taken it off.


Talk about a campaign going horribly wrong. On the day when Sony teased its PlayStation 4 pre-orders going live in India soon, Microsoft had its foot stuck in its mouth. In a campaign to highlight zero percent EMI scheme for the Xbox 360, Microsoft’s “Xbox 360 India” Facebook page has this ad up that reads, “After this your interest in an Xbox could be zero!” Of course, the copywriter meant the zero interest when someone buys it on the EMI but was probably having a bad day at work. The timing couldn’t have been worse considering the announcement of PlayStation 4 pre-orders would go live soon in India while Microsoft’s Xbox One is unlikely to be launched here anytime soon.

UPDATE: Microsoft has taken down the post.

Hat tip to @slackerninja!

  • Published Date: September 29, 2013 3:18 PM IST
  • Updated Date: September 29, 2013 6:16 PM IST