Flurry Analytics have announced its annual global study and offers insights on global mobile app usage and trends from 2017. And it notably reveals that it wasn’t the best year for mobile apps. Where mobile apps industry has seen a staggering growth ever since it first began, 2017 was the year that mobile app innovation and growth was disrupted.
Flurry say that there has been an app activity growth of just six percent, which is down from 11 percent in 2016. In reporting slower growth in app usage, Flurry refers to the number of sessions it tracks, which are started when a user opens up an app.
The report states that while growth may have stagnated, users continue to diversify their behavior while using mobile applications. Some categories of app usage showed much higher growth, especially Shopping, which grew 54 percent. In contrast, at the other end of the spectrum, the Lifestyle category fell 40 percent.
The report also noted a change in form factor distribution, with phablets advancing and medium-sized phones decreasing.
“Understanding form factor adoption is critical for both app developers and marketers, as we know that usage differs between devices,” the company notes. “2017 proved that there is no end in sight for phablet growth — they represent a staggering 55 percent of active devices. As medium phone users trade in their devices, it is clear that they’re opting for phablet devices, as 9 percent of the phablet growth came from medium phone adoption decline.”
As for the, iOS vs Android tug-of-war, reportedly Apple dominates the market, accounting for 34 percent of all active devices, even though the fragmented Android platform includes some two-thirds of all active devices last year, which is led by Samsung at 28 percent.
“Although session growth may have stalled, it has never been more apparent that mobile apps and smartphones have cemented their roles in users’ lives,” Flurry concluded. “While users, marketers and the tech industry drive towards what’s next, developers have an incredibly captive audience and a platform to engage them.”