To strengthen its offline retail presence across India, Motorola India opened its first “Moto Hub” in Chennai in partnership with the multi-brand retail chain Poorvika Mobiles. This is the first “Moto Hub” to be launched under the collaboration that will let prospective buyers to experience the latest Motorola technology and get a hands-on demo of the entire product portfolio.
“Poorvika Mobiles’ in-depth understanding of the local market and its substantial reach will be instrumental in consolidating Motorola’s retail presence,” Sudhin Mathur, Managing Director, Motorola Mobility India, said in a statement. The Lenovo-owned brand is planning to open “Moto Hubs” in 250 Poorvika Stores across 43 cities in Tamil Nadu, Pondicherry and Karnataka.
Earlier this month, Motorola announced the first-ever experiential store in south India. The company currently has six “Moto Hubs” (without the partnership) in Delhi-NCR and Mumbai and opened three such stores in Kolkata last month.