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Netflix may be working on introducing a new ‘Ultra’ plan while reducing number of screens in other plans

Netflix will decrease the number of concurrent streams from four screens to two for ‘Premium’ users moving the four screen option to the ‘Ultra’ tier.

  • Published: July 4, 2018 10:13 PM IST
Netflix India

Image credit: Netflix India


Online video streaming service Netflix may be planning to make some changes to its existing subscription model with the introduction of a new ‘Ultra’ plan. According to a report by Italian blog Tutto Android, the company is testing out ‘Ultra’ plan that is priced at €16.99 which is Rs. 1,358 at the time of writing. If the company plans to go ahead with this new subscription tired, this will make it one of the most expensive trier that Netflix will offer its users. The company currently offers three subscription tiers for the Indian market.

These tiers include ‘Basic’ priced at Rs 500, ‘Standard’ priced at Rs 650, and Premium which is priced at Rs 800. With ‘Ultra’, the company is planning to cut the ‘Premium’ offering. However, this is not the only change as the company will decrease the number of concurrent streams from four screens to two screens for ‘Premium’ users moving the four screen option to the ‘Ultra’ tier. The company will also reduce the number of concurrent streams to 1 for ‘Standard’ users pushing users to pay more if they want to see their favorite Netflix shows on two or more screens at the same time.

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According to a report by CNET, Netflix issued a statement stating that it is “continuously” testing “new things” to see how the changes work out. The company went on to add, “In this case, we are testing slightly different price points and features to better understand how consumers value Netflix.”

If the company moves ahead by making this new pricing official then this effectively means that existing ‘Prime’ members will have to pay more just to ensure that they are getting the same service with ‘Ultra’.

  • Published Date: July 4, 2018 10:13 PM IST