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Netflix signs Barack and Michelle Obama in a multiyear deal to create inspiring content

With the partnership, Netflix aims at producing content that is inspired by stories and issues the couple have come across during their time at the White House.

  • Published: May 22, 2018 6:17 PM IST
Michelle Barack Obama

Netflix announced on Monday, that the former U.S. President Barack Obama and former First Lady, Michelle Obama have signed a multiyear agreement to produce films and TV shows on the popular streaming service. To do so, the couple have also created their own production company called Higher Ground Production.

As reported by The New York Times, the partnership between the Obamas and Netflix aims at making a diverse set of documentaries, TV series, and even movies. The content is said to be both scripted and unscripted, with focus on stories and issues, the former President came across in his 8-year tenure at the White House. Netflix’s Chief content officer Ted Sarandos said in a statement, “The Obamas are uniquely positioned to discover and highlight stories of people who make a difference in their communities and strive to change the world for the better.”

While the former President said in his statement, “One of the simple joys of our time in public service was getting to meet so many fascinating people from all walks of life, and to help them share their experiences with a wider audience. That’s why Michelle and I are so excited to partner with Netflix – we hope to cultivate and curate the talented, inspiring, creative voices who are able to promote greater empathy and understanding between people, and help them share their stories with the entire world.”

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Details of how much the agreement is worth are still unknown. However, this partnership is also known to be Obama’s first major project after leaving the White House. Before this, both Barack and Michelle had signed a $65 million book deal with Penguin Random House to publish their own respective books.

  • Published Date: May 22, 2018 6:17 PM IST