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New entry level MacBook could target 4 million unit shipments in 2018: Report

Other than marginal upgrades, the MacBook Air has remained the same over the last decade.

  • Published: March 12, 2018 12:49 PM IST
macbook-air

After recent report about Apple’s plans to launch an entry-level MacBook, a report by Digitimes now pegs a 4 million shipment benchmark for 2018. Over the past few years, the MacBook Air was a rather neglected product lineup, with only the MacBook and MacBook Pro getting minor feature updates.

Apple first introduced the 12-inch MacBook in 2015, with the sole aim of replacing the already existing MacBook Air which was launched in 2008. Other than marginal upgrades, the MacBook Air has remained the same over the last decade.

This strategy didn’t seem to work as well, if sales figures are something to go by. The MacBook Air sales have been stronger compared to the 12-inch MacBook, thanks to its rather affordable price tag. In addition, Apple had also introduced the 13-inch MacBook Pro (without Touch Bar) as an alternative to MacBook Air, but it still costs about Rs 30,000 more.

Recently, Ming-Chi Kuo of KGI Securities had pointed towards the possibility of a new entry level, or budget MacBook lineup. Now as per a Digitimes report by analyst Jim Hsiao, shipments for the new MacBook are expected to reach around four million units in 2018.

The report further adds that although Apple originally looked at sourcing panels for the new MacBook from a supplier in China, it has decided to opt for LG Display instead. While LG is expected to supply display panels towards the end of April, mass production for the new MacBook is expected towards the end of May or the beginning of June, the report adds.

  • Published Date: March 12, 2018 12:49 PM IST