Nike has launched Nike+ FuelBand which when tied around your wrist will monitor your daily exercise activity. The sports major unveiled it yesterday in New York City along with a bunch of athletes such as Lance Armstrong and Kevin Durant who demonstrated how the FuelBand “provides a scoreboard for your day and gets everyone moving.” NIKE+ FuelBand keeps track of physical activity via a built in accelerometer. It allows you to measure your progress in four metrics: Time, Calories, Steps and NikeFuel. Unlike calorie counts, which may vary on someone’s gender and body type, NikeFuel is a normalized score that awards equal points for the same activity regardless of physical makeup. Read on for more details.

Users can set a daily goal of how active they want to be and how much NikeFuel they want to achieve. The FuelBand displays a series of 20 LED lights that go from red-to-green as the user gets closer to their goal. It syncs with the Nike+ website through a built-in USB and also syncs with your iPhone via Bluetooth (a free iPhone app is available) to record activity and track everyday progress. There’s also an integration with Twitter and Facebook which will allow users to share their Fuel score with friends on these social networks.

Hopefully, it will do better than the fateful Jawbone Up, which not only lacked wireless connectivity but was also plagued with manufacturing defects. The FuelBand is available in the US for $149 (approximately Rs 7,500).

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