HMD Global, the Finnish company with license to sell Nokia-branded mobile phones globally, seems to have cut the price of its Nokia 6 smartphone once again. The Nokia 6 is now available on Amazon India for Rs 12,999, which is a discount of Rs 500 as opposed to its previous retail price of Rs 13,499. The smartphone was launched at Rs 14,999 in India last year as an Amazon India exclusive.
With the new price, the Nokia 6 will be competing against Xiaomi’s Mi A1 based on Android One, and Redmi Note 5 smartphones. The price cut could have been triggered by HMD Global’s upcoming smartphone launch. The company is set to introduce new smartphones in India tomorrow where it is anticipated to launch the Nokia 6 (2018), Nokia 7 Plus and Nokia 8 Sirocco, which were first showcased at MWC 2018.
In terms of specifications, the Nokia 6 features a 5.5-inch Full HD display and aluminum unibody casing. The smartphone is powered by Qualcomm Snapdragon 430 SoC coupled with 3GB RAM, and 32GB internal storage along with support for expandable storage. The smartphone features a 16-megapixel primary camera with phase detection autofocus. f/2.0 aperture and dual-LED flash. It also features an 8-megapixel selfie shooter with f/2.0 aperture, and support for 1080p video recording.
The advantage with getting the Nokia 6 is its timely software update. The Nokia 6 runs Android 8.0 Oreo, but it has recently received Android 8.1 Oreo update as well. HMD Global has also promised to release Android P for the smartphone when it becomes officially available from Google. The Nokia 6 supports connectivity features like Wi-Fi, Bluetooth, GPS, NFC, 4G with VoLTE. It comes with 3,000mAh battery, and can be purchased in black or silver color options.
Since it commenced sales of Android-based smartphones globally in July last year, HMD Global has managed to achieve one percent market share, and a significant following in select markets. The new devices come early this year as it aims to better compete with Chinese smartphone brands. The major hurdle for HMD Global would be to match the Chinese smartphone makers in pricing, where they hold an unmatched edge. The competition would primarily come from Xiaomi, which continues to be the best seller in the entry and mid-range segment.
Watch: Nokia 7 Plus First Look
HMD Global will also face resistance from Samsung, which remains the leader overall in the smartphone segment and whose distribution network remains the best among all smartphone brands. HMD Global’s new smartphones are based on Android One program, and it is likely to tout its edge in the software update as major selling point.