On the sidelines of its OnePlus 5T Lava Red going on sale today, OnePlus has announced the launch of its first Authorized Store in Irla, Vile Parle (West) Mumbai. Similar to the Moto Hub and the Mi Home Store, the OnePlus store is an offline expansion of the online-only brand.
The OnePlus Authorized Store is the company’s maiden store in Mumbai, and will allow customers to experience OnePlus phones, test the device, before making their purchase decisions. Last year, the company partnered Croma to provide users easy access to OnePlus products in an offline setting. In the same year, OnePlus debuted its first-ever offline store in the country in the city of Bengaluru.
The store opens doors today and to celebrate the launch, OnePlus is offering early birds free Bullet V2 earphones on the purchase of any OnePlus smartphone. Interestingly, the OnePlus 5T Lava Red edition will also be available at the store along with the free earphone offer.
Commenting on the new ‘OnePlus Authorized Store’, Vikas Agarwal, General Manager, OnePlus India, said, “Customer satisfaction has always been at the core of OnePlus’ strategy. The new ‘OnePlus Authorized Store’ is designed to complement our online first business strategy and also attract new users while serving as a destination for our fast-growing community to experience and purchase OnePlus products.”
For a brand like OnePlus, extending its offerings into the offline segment holds significance where rival brands are also aiming to grab a share. Manufacturers including Xiaomi, Vivo, and Oppo started their journey in the Indian smartphone market through an online-only model by tying up with Amazon India and Flipkart to offer exclusive products. However, as the competition intensifies between brands, the battle is heating up in the offline market as well as the price conscious consumer, who is willing to pay a premium, is more comfortable buying from a store after having experienced the expensive flagship device.