There has been quite a bit of hype around the OnePlus One, and today the device has finally been launched at an event in China. The device, which is being called as the “flagship killer” for 2014, comes with some table topping specifications and has been priced at $299 (approximately Rs 18,300). It will be available in select countries later this quarter.
Speaking of specifications, the One features a 5.5-inch full HD 1080p display with a pixel density of 401ppi and protected by Gorilla Glass 3. It is powered by a Snapdragon 801 quad-core processor clocked at 2.5GHz and paired with 3GB of RAM. It comes with 16GB or 64GB of internal storage.
On the photography front, the device features a 13-megapixel rear camera with a six lens arrangement with an f/2.0 aperture. OnePlus says this combination allows the camera to click great photos even in low light. It can also record videos in 4K. The primary camera is supplemented with a 5-megapixel front facing cameras for selfies.
The device also features a 3,100mAh battery and connectivity options like LTE support. On the software front, as we have reported before, the One runs on CyanogenMod 11S with a UI that follows the trend of a flatter look.
OnePlus has priced the One at $299 for the 16GB variant and $349 for the 64GB variant. OnePlus is also offering a host of customization options that includes colors like black and white and special versions like denim and Kevlar among others.
Besides the high-end specs the pricing is clearly the USP of the One, which at approximately Rs 18,300 and Rs 21,300 makes it a better proposition than most flagship smartphones like the Samsung Galaxy S5, HTC One (M8) and Sony Xperia Z2.
OnePlus joins the ranks of Chinese smartphone vendors like Xiaomi and Gionee that offer top of the line hardware almost at cost by having leaner operations and saving on distribution and marketing costs. Unlike earlier when Chinese brands would cut corners by using low quality hardware, these new age brands are offering the same quality hardware components that tier one brands use but offer them at almost half of their price.
Xiaomi, for instance, already sells more smartphones than Apple in China. The company plans to launch in 10 more countries later this year and aims to sell 100 million smartphones in 2015. Brands like Samsung, HTC, Sony and others rely on higher margins to take care of their behemoth operations that also includes higher marketing spends among other overheads.
The OnePlus One will arrive in countries like Austria, Belgium, Canada, Denmark, Finland, France, Germany, Hong Kong, Italy, Netherlands, Portugal, Spain, Sweden, Taiwan, UK and the USA this quarter. There is currently no word on if or when the One would come to India.
The promo video follows below.