OnePlus has emerged as the market leader in premium segment of smartphones in India beating Samsung and Apple in the last quarter, according to Economic Times report based on Counterpoint Research data.
As per Counterpoint, the price segment above Rs 30,000 in India for the April-June quarter saw Chinese dominance with OnePlus gaining significant share. The company reached over 40 percent market share in the premium segment (Rs 30,000-plus) in the April-June quarter compared to 9 percent in the same period last year in 2017.
Samsung, as per the data, was pushed to the second spot with 35 percent share. But probably worst happened for Apple, as the market share was a record low of less than 14 percent for the first time, and Apple reached the third position in India.
“The premium segment is becoming crowded. Chinese brands have ramped up their distribution, understand the market much better and will create pressure for Apple and Samsung who have dominated till now,” said Counterpoint Research partner and research director (IoT, mobile and ecosystems) Neil Shah via ET.
The Rs 30,000-plus price segment for smartphones in India has about 3 percent of total market share by volume, and about 12 percent by revenue, which is said to be growing at 19 percent year-on-year. With OnePlus’ expansion into offline retail, the company seems to have understood the market. It even has plans to set up 10 offline stores and four experience stores by the end of this fiscal year.
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As for the overall smartphone market in India, Xiaomi and Samsung are fighting a close battle for the number one position. Ever since Chinese vendors such as Xiaomi, Oppo and Vivo among others entered the Indian smartphone market, Samsung has been facing the heat. In fact, Xiaomi managed to topple Samsung to become the top smartphone vendor in the country. But thanks to new affordable smartphone lineup in the Galaxy J-series, Samsung has managed to regain the top spot in the April-June quarter.